Cross media marketing is when
an advertiser uses multiple types of marketing materials and integrates them
across multiple media platforms.
Such as having a call to action on a post card
directing the recipient to a unique landing page in order to receive a discount
on a product or service.
Or placing a hashtag on a banner to drive traffic to
the company’s social media pages.
Minuteman Press owners work with their
clients to help them integrate their marketing strategies.
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