Sales mantras to memorize and why they work

If you’re looking to grow your business, memorize these four mantras from Entrepreneur.com.

Create certainty
“There’s a big difference between getting someone to like your product and getting someone to buy,” says Derek Rucker, a social psychologist at Northwestern’s Kellogg School of Management. They need to feel certain it’s right for them, so engage their doubts. “Challenge consumers to critique your product. When they fail to find significant faults, they become more confident of the product’s merits.”

Reinforce the positive
During a sales conversation, listen closely for comments your customer makes that reinforce your position. Maybe they say, “I’ve never thought of it that way.” Or, “I can see how that might help us.” Then respond by saying “I hear that a lot,” or mention another client of yours who said the same thing. You’re bringing them over to your way of thinking, says Rucker.

Let the customer do the selling
Think of it this way: Rather than sell a customer, you’re providing the evidence for customers to sell themselves.

Rucker suggests asking potential buyers what they look for in your type of product. “The idea is that if they self-generate the list of attributes they desire, and we have those, then they can conclude for themselves we are the right product for them,” he says.

Keep meeting their needs
“People buy in order to experience the feelings they get from having their needs met,” says Phil Glosserman, a sales coach and co-author of The Referral Code and Selling the Feeling. Your product may meet those needs, yes, but customers are also looking for you to meet them on a personal level. If a potential customer doesn’t like something in your product, call back when it’s fixed -- and say thanks for the great idea.

Six small business marketing tips

Large corporations can devote tens of millions of dollars to radio and TV spots, Internet advertising, giveaways and promotions.

But, the majority of small businesses don’t have big budgets to spend on marketing and advertising. Here are six low-cost but highly effective marketing tips from BusinessKnowHow.com:

Don't Advertise Like a Big Business

Big businesses advertise to create name recognition and future sales. A small business can't afford to do that. Instead, design your advertising to produce sales... now. One way to accomplish this is to always include an offer in your advertising - and an easy way for prospective customers to respond to it.

Offer a Cheaper Version

Some prospective customers are not willing to pay the asking price for your product or service. Others are more interested in paying a low price than in getting the best quality. You can avoid losing sales to many of these customers by offering a smaller or stripped down version of your product or service at a lower price.

Offer a Premium Version

Not all customers are looking for a cheap price. Many are willing to pay a higher price to get a premium product or service. You can boost your average size sale and your total revenue by offering a more comprehensive product or service ...or by combining several products or services in a special premium package offer for a higher price.

Try Some Unusual Marketing Methods

Look for some unconventional marketing methods your competitors are overlooking. You may discover some highly profitable ways to generate sales and avoid competition. For example, print your best small ad on a postcard and mail it to prospects in your targeted market. A small ad on a postcard can drive a high volume of traffic to your website or generate a flood of sales leads for a very small cost.

Trim Your Ads

Reduce the size of your ads so you can run more ads for the same cost. You may even be surprised to find that some of your short ads generate a better response than their longer versions.

Set up Joint Promotions with Other Small Businesses

Contact some non-competing small businesses serving customers in your market. Offer to publicize their products or services to your customers in exchange for their publicizing your services to their customers. Cross-promotion usually produces a large number of sales for a very low cost.

Authentic Peruvian food finds its way to Las Vegas.

An overwhelming passion for introducing delicious Peruvian food to friends and neighbors resulted in the creation and birth of El Pollo Inka in Lawndale, Calif., in 1987.  Enjoy the taste at a new Las Vegas location.

Pollo Inka Express was opened in 2010 with the goal of serving the same authentic Peruvian food with the same fresh ingredients and spices as El Pollo Inka in a fast casual, quick service setting. Now open in Las Vegas at 2440 S. Maryland Parkway at Sahara Ave. 

Give them the swag they really want

Preparing for your next trade show?

Or maybe you have a new promotion you really want to boost. Promotional products can get your prospects and customers singing your praises while spreading the word about your brand.

Everyone likes something useful for free, and it’s a win for you when it carries your name and contact information.

Promotional products have long been a great supplement to any company's marketing efforts.

They can be distributed at events and corporate functions, and we can also assist in mailing them to your prospects along with your next postcard or brochure.

Often Asked Question: What is cross media marketing?

Cross media marketing is when an advertiser uses multiple types of marketing materials and integrates them across multiple media platforms.

Such as having a call to action on a post card directing the recipient to a unique landing page in order to receive a discount on a product or service.

Or placing a hashtag on a banner to drive traffic to the company’s social media pages.

Minuteman Press owners work with their clients to help them integrate their marketing strategies.