Mobile marketing trends that will dominate in 2016

There’s no doubt that mobile marketing is the future. In fact, for the first time ever, mobile internet usage has surpassed PC internet usage. So, what’s in store for marketing? Check out these mobile marketing trends from Entrepreneur.com.

Instagram Ads

The reach is massive, everyone is on Instagram and the only way to create a post that allows the user to engage is through a paid ad. The fact that you can't put a link in an Instagram post has frustrated marketers since the platform launched. Well, now you can, and if you want that ability you have to pay to play. Creative advertising content on Instagram will dominate the first half of 2016.

Mobile Video Ads

Mobile video advertising is growing quickly. As eyeballs shift away from the TV screen to the smartphone, advertising dollars are quickly following. The ability to not only capture a user's attention with a video, but also to redirect them to a website or an app plays a key role in the growth of the mobile video format. The mobile video market is expected to reach over $13 billion by 2020 and has already grown rapidly in 2015. The first half of next year will see this continued growth.

Mobile Payments

Mobile payments will gain a larger adoption among consumers in 2016. According to a report from Forrester, mobile-based payments in the U.S. are expected to reach $142 billion in volume in 2019. Brands and apps will integrate mobile payment features to appeal to the growing base of mobile-first consumers.

Proactive Personalized Information and Ads

Four of the largest players in the mobile space (Google, Bing, Apple and Facebook) have all been investing an enormous amount of time and resources into powering "virtual assistant" type technology. Google created Google Now, Bing has Cortana, Apple has Siri and Facebook is testing M. The goal of all of these companies is to become the best personal assistant you've ever had and in large part to provide personalized information and ads proactively before a user even makes a request. This represents a fundamental shift in the way we think about mobile marketing.

Often asked: Isn't the print industry dying?

Flyers for a trade show on 100 lb. gloss text

The print industry is not dying, it is shifting and evolving, as it and all long standing industries do.

The section of the print industry that has declined is the commercial print and newspapers. Technology is making our section of the print industry easier and more efficient.

The work that large commercial printers used to provide has shifted towards our section of the industry. Minuteman Press will continue to evolve as the industry does.

We will continue to add revenue streams and profit centers for our owners to capitalize on and enable them to continue building their business and we will continue to use cross media marketing efforts to help our clients businesses grow.

What has not changed in the 40 years we have been in business and will not change in the next 40 years is the need for businesses to market and advertise their services.

Often asked: What is Minuteman Press?

ANSWER: Minuteman Press is the premiere design, digital print and marketing services provider that helps other businesses grow by providing products and services with the highest level of quality and service they won’t find anywhere else. We are an industry leader that has been rated #1 in category by Entrepreneur Magazine 23 times. 

Today, there are more than 900 Minuteman Press locations worldwide including the shop located at 1725 S. Rainbow, Suite 16, Las Vegas, NV 89124

Digital printing special for January 2016

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