Wednesday, October 26, 2016

Five reasons your business should sponsor an event



When it comes to marketing for your business, there are a lot of bases to cover. Is your website content up-to-date? Do you have active social media pages?

How is your brand representing your business to the community?

But one thing which is often overlooked is event sponsorship. Whether it’s sponsoring a one-time event, a local sports team or a series of promotions, sponsorship is a great way for your company to market itself in the community.

Still not sure? Check out these five reasons your business should start sponsoring an event.

1. Media Exposure

Nothing quite gets your company’s name out there like the media, and event sponsorship is an easy way to do just that. Big companies who sponsor events like the Olympics, The World Cup and March Madness know that sponsorship works better at marketing than taking out a page ad in a local newspaper or magazine. When the news covers local events in your area, your business name is shared, and people are more likely to come in and convert to customers.


2. Positive Image

Event sponsorship promotes your business in a positive image and shows your company cares about different causes. You get the benefit of having your name and image in the limelight, with none of the worry of running the event. Not to mention, companies which sponsor events make a positive contribution overall, which customers and potential clients take due note of. You can promote your image and showcase your company in a positive light through sponsorship.

3. Affordability

Advertisements on television and in local print or radio announcements can be expensive. In a typical marketing strategy when these promotions are paired together, the overall price can wind up pretty hefty for your business, and the running time frame is often short-lived.

But with event sponsorship, you get to negotiate how much you spend. Sponsorship gives you the same amount of promotion for your business at an affordable price, and even gets it out there to a more targeted audience…

4. Targeted Audience

Sponsorship allows your company to promote itself to a specific, targeted audience which is aligned with your ideal customer. Before you sponsor an event or organization, do some research into what it stands for and who it would reach out to. If its supporters are people likely to engage with your business, take action!

You get the opportunity to reach out specifically to a set-amount of people already interested, rather than other advertisements which cast a wide net with not as much return on investment.

5. Build Relationships

Through sponsorship, your business builds relationships in the community: with other organizations, other companies and most importantly, with potential consumers. When your business builds relationship, it thrives under client leads and new customers. Promote your product or service in a friendly way by showing the softer side of your business: the sponsoring relationship side.

Marketing your product or service can be tricky, but it doesn’t have to be. When it comes to promoting your business, consider sponsoring an event or organization in your local community.

Not only does will your profits thrive, but you will encourage goodwill among those around you.


Friday, October 14, 2016

Making the most of emoji marketing


Emoji are individual images used like characters of text to convey emotions, such as a wink, smile or heart. With over 1,800 emoji available, virtually any image can describe full phrases.

The icons originated in Japan in the late 1990s, but emoji as we know them first came about in 2011 and have only grown in popularity since then. In fact, Oxford Dictionary even crowned emoji their Word of the Year in 2015.

So what do these weird little images have to do with your business?

Actually, quite a bit. When it comes to marketing, reaching as many people as possible can increase leads and customer turnout. One vital part of marketing is leveraging current marketing trends—and emoji are a current trend.

Mobile Marketing

Many brands have already started using emoji marketing to communicate through mobile phones. With today’s technology, consumers use smartphones regularly, and companies have begun to think of marketing as “mobile first.”

Emoji communicate messages simply and quickly via smartphone. In terms of mobile marketing, they are an invaluable resource to improving communication, transcending language barriers, breaking up blocks of text and reaching out to viewers’ emotions. For your small business, consider using these little icons in marketing on social media.

Email Marketing

When it comes to cross-media marketing, emoji bring an advantage. You can incorporate them in messages, website text, social networking sites, email and even print media. Because emoji are considered a code governed by the Unicode Consortium, they’re treated as a standardized language across platforms.

Staying aware of copyright privileges, your business can use an emoji campaign on print materials, or interact with clients through emoji text responses. Because emoji are considered a language, using them on various media platforms means they will look similar—if not the same—no matter how your constituents view the message.

Cross-Media Marketing

For a small business, you may wonder how to reach out to a millennial buyer base. The millennial generation (those born between the years of 1980-2000) provides a massive source of potential customers.

So how can your company reach out to this multitude of fresh young clients? By appealing to their short attention spans, of course.

In a recent study, four out of ten millennials said they would rather engage with pictures than read written text.

This means nearly 50 percent of millennials won’t respond to your business’s marketing materials if you don’t include pictures. Your company can take advantage of millennials’ instant gratification by capitalizing on emoji marketing.

As Oxford Dictionary said in their Word of the Year report, “Emoji are no longer the preserve of texting teens—instead, they have been embraced as a nuanced form of expression, and one which can cross language barriers.”

Emoji have become a mainstream part of today’s communication, and your business can get involved in marketing with them.

By taking advantage of emoji marketing, your small business can reach constituents through mobile and cross-media promotion, and reach out to the millennial generation.

Get involved in today’s technology, promote your product or service and grow your company with emoji.
For ideas for promotional products, visit our new website!

Tuesday, October 4, 2016

How to maximize your Facebook page



When it comes to marketing for your small business, social media is a free, easy and engaging way to make direct contact with current and potential customers.

And the number one social networking platform out there? Facebook.

According to Brandwatch, as of 2016, Facebook had 1.71 billion—that’s billion with a b—users. Talk about potential consumer base.

So, your business should definitely be on Facebook. But how can you stand out amongst all the others? How can your Facebook marketing campaign be guaranteed to catch clients’ eyes? Check out these easy tips to find out how to maximize your business Facebook page.


Pick a Profile Picture

Your business profile picture should be something crisp, clean and easy to recognize. Remember that your profile picture is the first thing clients see at the top of your Facebook page, as well as the thumbnail image displayed next to all of your updates. Choose a square image with high resolution that represents your company easily—such as a logo.

Choose a Cover Photo

Along with your profile picture comes the cover photo. Choose a cover photo big enough and with high resolution so it looks clear and eye-catching at the top of the page. Be aware of how the cover photo appears both on a computer window and on a mobile or tablet device. Cover photos can be something from your business, a new promotion or another format of your logo.


Customize Your Apps

Once you have the basics of your page setup, you can start to customize it. Check out the various apps you can add to your business page and decide on ones which would work well for your company. To add apps, go to the Facebook App Center and select ‘Add App to Page.’ Once you’ve added all the apps you want, you can rearrange them under the tabs at the top of your page for a customized and official look.

Tell About Yourself

As a company, you can use the ‘About’ section on your Facebook page to your advantage. This allows users to take a look at your page and learn what your business is about before actually giving it a like. Make sure your ‘About’ is brief, yet descriptive. You could even consider adding ‘Milestones’ to tell about important company milestones, such as founding or new products.

Share Current Content

The only thing worse than not having a social media presence is having an outdated social media presence. Make the most out of your business Facebook page by staying up-to-date on current content.

Share important updates, releases of new products and services, promotions, giveaways and calls to action. And remember: while your goal with Facebook may be to generate leads, be sure to vary it up so consumers don’t feel consistently targeted.

If your company wants to make the most out of its social media presence, use these tips to maximize your business Facebook presence. Because when your marketing strategy is engaged and meets clients where they’re at, your business will grow and prosper.

__________________________________________________________

 Calendars!

Minuteman Press Las Vegas West can help you find
the perfect calendar for your customers!